3D-printed candy selfies coming to theme parks
The company has introduced 100 3D candy printers since its launch at the ISM in Cologne, Germany, last year. Now it has branched out into customized prints of people’s faces.
Five mins to print
Consumers take a photo of themselves on their phone or in a photo booth. A code is sent to the 3D-printer and printed within five minutes.
The 3D selfies retail for a suggested price of $10 for an A5 sheet. Consumers can choose from eight colors and flavors, which the company says are all natural, vegan and free from allergens.
Melissa Snover, manging director of the Magic Candy Factory, told ConfectioneryNews at ISM: “When people are live in one of our own stores or one of our partner outlets, they’re able to actually create a memory and have an engagement experience, which is something that’s lacking from a lot of retail right now and I think it’s necessary to get people back into the stores and offline.”
Social media experience
The 3D printed selfies are available at eight Magic Candy Factory own-brand stores globally or at 25 partner retailers. Customers can also order online.
The Magic Candy Factory sends a time-lapsed YouTube video of a shopper’s face printing when they order online, which can be shared on social media.
Events and theme parks
“We’re really focusing on optimizing the concept and how we can grow it into alternative routes, so things like amusement parks, the events industry,” said Snover.
The company sees opportunities for corporate clients hoping to print their logo or among consumers hoping to create personalized experiences for weddings or birthday parties.
Snover said the company expects to announce a large theme park partnership in the second of the year.
