Easter 2018
Easter 2018 chocolate candies roundup: Mars, Godiva, Divine, Hotel Chocolat and more
Easter is an important contributor to the overall seasonal candy category, representing 30.8% of total sales, according to Nielsen.
“The two weeks leading up to Easter [in 2016] generated 20% more sales than the two weeks before another candy crushing holiday, Halloween,” said Nielsen.
It added, “Easter candy generated more than $1.1bn in sales through the year ended Feb. 25, 2017, with almost half (49%) of those sales occurring beyond the two weeks leading up to the holiday.”