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Wonka returns as Ferrero taps into experiential marketing boom

Wonka returns as Ferrero taps into experiential marketing boom

20-May-2026

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By Donna Eastlake

Editor's Choice

Confectionery’s biggest new innovations for 2026 announced

Confectionery’s biggest new innovations for 2026 announced

19-May-2026 | By Donna Eastlake

Headlines

Will cocoa alts ever be sexy? Hershey backlash opens the debate

What’s hot in confectionery? Ferrero on Wonka, Nerds, Ring Pops and more…

Sweeteners back in the spotlight as scientists probe liver disease risks

Confectionery’s biggest new innovations for 2026 announced

‘Surely win’: Nestlé KitKat’s secret to chocolate success in Japan

Mars signals new era for confectionery with bold launches and digital focus

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In focus

Mars powers production growth with $253.6m smart factory investment

Mars powers production growth with $253.6m smart factory investment

15-May-2026 By Donna Eastlake

The Power of One: A multi-dimensional experience that elevates the enjoyment of gums and jellies

The Power of One: A multi-dimensional experience that elevates the enjoyment of gums and jellies

Paid for by Tanis

Unilever shaken by investor exit as McCormick deal unsettles shareholders

Unilever shaken by investor exit as McCormick deal unsettles shareholders

14-May-2026 By Donna Eastlake

2026 confectionery trends: Pineapple set to be flavour of the year

2026 confectionery trends: Pineapple set to be flavour of the year

Paid for by esarom

Featured

Insight

Taste and texture: Confectionery’s biggest power players

By Donna Eastlake

Taste and texture: Confectionery’s biggest power players

Retailer & shopper insights

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Embracing ‘genba’: Glico on balancing global trends with localisation

Embracing ‘genba’: Glico on balancing global trends with localisation

11-May-2026By Audrey Yow

The snack barometer: The Iran conflict and the limits of consumer resilience

The snack barometer: The Iran conflict and the limits of consumer resilience

08-May-2026By Gill Hyslop

Mars rewrites confectionery marketing playbook with NYX partnership

Mars rewrites confectionery marketing playbook with NYX partnership

06-May-2026By Donna Eastlake

Partner insightMore →

ADM Specialty Syrups for Reformulation

ADM Specialty Syrups for Reformulation

Paid for by ADM

Floral-inspired confections with natural colors

Floral-inspired confections with natural colors

Paid for by Givaudan

Sweet Spectrum: Top Confectionery Trends of 2025

Sweet Spectrum: Top Confectionery Trends of 2025

Paid for by EXBERRY® by GNT

How to Beat Cocoa Price Spikes with Compound Chocolate

How to Beat Cocoa Price Spikes with Compound Chocolate

Paid for by PT Freyabadi Indotama

R&D

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Confectionery’s biggest new innovations for 2026 announced

Confectionery’s biggest new innovations for 2026 announced

19-May-2026By Donna Eastlake

Mars signals new era for confectionery with bold launches and digital focus

Mars signals new era for confectionery with bold launches and digital focus

18-May-2026By Donna Eastlake

Taste and texture: Confectionery’s biggest power players

Taste and texture: Confectionery’s biggest power players

12-May-2026By Donna Eastlake

Candy makers roll out bold new flavors and functional twists ahead of summer snacking season

Candy makers roll out bold new flavors and functional twists ahead of summer snacking season

12-May-2026By Timothy Inklebarger

Events & webinars

Taste and Texture: What’s Tempting Consumers in 2026

Webinar

Taste and Texture: What’s Tempting Consumers in 2026

17-Jun-2026

The Future of Chocolate

Webinar

The Future of Chocolate

12-Feb-2026

Manufacturers

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Wonka returns as Ferrero taps into experiential marketing boom

Wonka returns as Ferrero taps into experiential marketing boom

20-May-2026By Donna Eastlake

What’s hot in confectionery? Ferrero on Wonka, Nerds, Ring Pops and more…

What’s hot in confectionery? Ferrero on Wonka, Nerds, Ring Pops and more…

20-May-2026By Nicholas Robinson

Mars powers production growth with $253.6m smart factory investment

Mars powers production growth with $253.6m smart factory investment

15-May-2026By Donna Eastlake

Big Food’s leadership crisis: Why CEOs are falling faster than ever

Big Food’s leadership crisis: Why CEOs are falling faster than ever

15-May-2026By Donna Eastlake

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