Carbolite Foods has launched two sugar-free products in its line of low-carbohydrate confectionery - chocolate covered peanuts and chocolate crisp wafers. The launch illustrates the growing popularity of the low carb market.
"The low carb lifestyle is gaining momentum every day, and consumers are looking more and more for snacks that fit into that lifestyle without sacrificing taste," said Roeland Polet, vice president of sales and marketing of Carbolite.
"What we try to do with every product introduction, is bring more choice to the market so that consumers have a sugar-free, low-carbohydrate option for every favourite candy taste they've come to love, so rather than grabbing the high sugar, higher carb candy, they can almost always find a CarboRite alternative."
These alternatives have proved to be widely appealing. Carbolite announced last month that consumers bought 7 million of its CarboRite low-carb candy bars in June. The company forecasts the trend to continue growing at a rate of 10 per cent per month through the end of the year.
"Right now, we're the only option on the market for people who want real candy taste from a low carb treat - that's the motivator," said Polet. The chocolate covered peanuts and the chocolate crisp wafers will be in US stores nationwide from 1 October 2003. Carbolite Foods develops and markets food products for specific dietary demands. It markets the nation's fastest growing line of low-carbohydrate candies, snacks and supplements.