UK confectionery and beverages giant Cadbury Schweppes is planning an overhaul of its Indian business interests. The group plans to radically restructure its chocolate and confectionery interests and split its distribution and sales networks up.
Cadbury also intends to see whether it can achieve critical mass in the vending machine category. The company has installed over 50 machines in Mumbai and Pune, and is closely monitoring customer reaction.
Cadbury has already carried out a number of changes to its confectionery operations. It has withdrawn its Frutus and Gollum brands, and is currently debating whether or not to withdraw its Googly brand as well.
The Halls and the Clorets brands, which came into its portfolio with Cadbury's global acquisition of Pfizer's confectionery business, will soon be re-launched to take on market leader Procter & Gamble's Vicks and Perfetti's Chloro-mint.
India's Business Standard also reports that the company will put more emphasis on traditional brands such as Eclairs. And Chocki, which is India's first brand to be placed on the international market, is to be repackaged.
Product innovation also looks set to be a key factor. New products include Delite, a food drink brand and Bites, a snack product. Cadbury hopes that these brands will follow Chocki onto the international marketplace.