In response to increasing demand from food manufacturers and consumers, the merged organisation of Cargil-Cerestar is launching a new cereal bar into the burgeoning snacks market.
Several of Cargil-Cerestar's business units have worked together on this project, including Cargil Soy Protein Solutions, Cerestar Food and Pharma Specialties Europe and Cerestar Sweeteners Europe. Working closely with a team of 10 nutritionists and specialists, Nips Sips, manager of Cerestar's Application Centre and Pharma in Vilvoorde, Belgium, led the project and from identifying and responding to consumer demands the company has pooled the necessary research to create the cereal bar.
"We believe that the cereal bar provides a glimpse of future product developments. Manufacturers can gain enormous value from partnering with a recognised leader in developing new applications. We provide the resources and expertise many manufacturers don't have internally", said Henk Jan Buurman, commercial manager of Cargil Soy Proteins in Europe.
"To help meet a growing consumer demand for affordable, healthy, convenient, and good tasting products, Cargill Cerestar provides innovative solutions in sourcing, designing and marketing food ingredients. We produce superior quality ingredients that can enhance the nutrition and appeal of food products, while setting the standard to ensure consistent performance in food applications" added Mark Wastijn, marketing director of Cerestar Food and Pharma Specialties Europe.
The innovation has been developed to respond to growing demand for healthier snacks alternatives, that can also give an energy boost to people "on the go". Cargil Cerestar ingredients include soya proteins, malitol - a sugar-free sweetener, resistant starch and glucose binder.
Cerestar is a Cargill company. Cargill is an international marketer, processor and distributor of agricultural, food, financial and industrial products and services with 97,000 employees in 59 countries. The company provides distinctive customer solutions in supply chain management, food applications and health and nutrition.