Research compiled by Kantar Media and TGI shows that in both the US and France, 86% of consumers eat potato chips. This is closely followed by 84% in Great Britain.
In China however, findings indicate that consumption levels are low at 28%.
Data from over the last year suggests that Chinese consumers snack on other goods rather than crisps, such as biscuits (66%), candy (64%) and chocolate (44%).
Kantar Media and TGI join forces to suggest that the lack of popularity in China could be due to the dominance of Western-owned brands like Kettle, Pringles and Lay’s/Walkers. This might also explain the “huge appeal” in Western markets, the firm’s said.
“Attitudes towards diet and health can also vary between different markets,” they said.
Findings showed that 46% of Chinese consumers ‘always think of the calories’ in food, compared to 27% in the US.