Birth of a confectionery giant
Mondelēz International: One year on
On October 1 last year the snack division of Kraft Foods Inc. changed its name to Mondelēz International, following the spin-off of its North American grocery business, now Kraft Foods Group, Inc. The move saw Mondelēz International taking the title of the world’s largest confectioner.
Mondelēz pumps 10% of global marketing into mobile: October 2012
Mondelēz International kicks of its new chapter with plans to inject 10% of its global marketing budget into mobile initiatives including one that pulls insight and innovative ideas from start-up companies and entrepreneurs.
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Mondelēz takes tumble in developing markets: November 2012
Operational issues in Brazil and Russia – two of its key BRIC markets - in the third quarter weighs down overall performance in the company’s first results since the split from Kraft Foods.
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Mondelēz eyes Saudi expansion with new JV: January 2013
The company enters a joint venture to expand distribution in Saudi Arabia, which it calls an “important and strategic market” in the region.
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Mondelēz to build ‘world’s largest cookie plant in Mexico’: July 2013
$350mn is invested into a cookie plant that will become the world’s largest, according to the President of Mexico.
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Mondelēz develops 3D object for quicker flavor release in gum: August 2013
An innovation highlight from the year: Mondelēz files a patent for a 3-D object made of polymers which could make flavor release quicker in chewing gum.
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Wrecking ball for Mondelēz’s older sites as supply chain overhaul planned: September 2013
‘Subscale’ facilities will be closed and replaced by five previously unannounced sites by 2020, as part of a five-step supply chain efficiency program. The company claims the changes will save $1.5bn in net productivity within three years and will move away from a supply chain network that is “fragmented, complex and inefficient.”
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