Christian Jegen joins PEZ Candy after holding his post at Haribo for 18 years.
PEZ filled the role after the former head of PEZ Candy, Joseph Vittoria, left to join Promotion In Motion.
Jegen served as sales manager at German retailer Aldi between 1990 and 1996 before joining Haribo.
“I am excited to be a part of the PEZ family and plan on bringing highly innovative ideas and strategies in order to grow this iconic brand even further in the United States,” he said.