RB1 is the first ruby chocolate dedicated to artisans, said the company.
Barry Callebaut launched a mass-market version of the ‘fourth variety’ of chocolate, naturally colored by cocoa, in September last year.
Nestlé has since launched KitKat Chocolatory Sublime Ruby at its KitKat stores and online in Japan and Korea.
Belgium launch
Barry Callebaut will produce RB1 in Wieze, Belgium. The artisan brand will first be available in Belgium from early April 2018, with other countries to follow later.
Berry-tasting ruby chocolate is derived naturally by isolating specific compounds in cocoa beans with no added colors or flavors. Find out more about the process HERE.
Barry Callebaut expects ruby will resonate with Millennials, those aged 18–35.
Mathieu Brunfaut, global group brand leader of Callebaut, said: “Now, offering ruby chocolate to artisans and chefs will unleash a wave of creativity that will lead to exciting new products and concepts for people to enjoy.”
Barry Callebaut will showcase Finest Belgian ruby Chocolate RB1 at Salon du Chocolat in Brussels from March 2-4, 2018.