Nutella NYC cafe

Ferrero looks to crack New York with opening of second Nutella Café in US

13-Jun-2018 - Last updated on 14-Jun-2018 at 09:02 GMT

Ferrero's first Nutella Café in Chicago, which opened last year

After positive reception to its first Nutella Café in Chicago, Ferrero hopes to replicate success with Nutella outlet near Union Square.

One year after opening its first bricks and mortar outlet in Chicago, Ferrero has announced plans to open its second Nutella Café in the United States, this time in New York City.

Reports indicate that the Nutella café will be located at 116 University Place, near Union Square.

“As a multicultural epicenter, New York gives us the opportunity to explore and offer new ways for our local fans to enjoy Nutella, while reaching millions of tourists visiting the city,” said Rick Fossali, vice president of operations.

“There truly is nothing like the taste of Nutella hazelnut spread, and with the overwhelmingly positive reaction to Nutella Café Chicago, we know our fans feel the same way,” he said.

Calling Nutella “a global power brand,” Fossali said the popularity of the hazelnut spread is built on Ferrero's focus on quality ingredients.

The Chicago outlet makes its own bread and pastries in-house and offers speciality meals and beverages.