Mondelēz Australia unveils Cadbury chocolate added with Kettle and CC’s chips

These two items are currently available in 190g blocks in Coles, Woolworths and independent retailers across the country, and a king size 64g bar of Cadbury Dairy Milk with Kettle Sea Salt is also available in gas stations and convenience stores.

Kate Watson, marketing manager at Cadbury Australia, said the products were designed to welcome the upcoming football season, as Kettle and CC’s Original are “go to”​ snacks for Australians as they get together to watch the game.

“We’re always looking to innovate and bring consumers products we think they’ll love, and combining Australia’s most loved chocolate with popular Kettle Sea Salt and CC’s Original seemed like the ultimate pairing,” ​she said.

“Our R&D and Tasmanian factory teams have done an amazing job”​ of combining sweet and salty flavors with crunch and creamy textures, added Watson.

Growing brand awareness via flavor combinations

Watson said this is not the first time Cadbury had developed unexpected flavors as the company stuffed food spread Vegemite into its chocolate in 2015.

“We’ve launched some really interesting and disruptive flavor combinations in the past which have not just proven popular from an individual SKU perspective, they’ve helped drive our core by increasing trial and growing awareness across the full Cadbury Dairy Milk portfolio,”​ said Watson.

She added the initial consumer buzz associated with the launch of Kettle and CC’s Original chips added chocolate has been “amazing.”​

“We look forward to seeing how consumers respond when it starts arriving on supermarket shelves this week,”​ said Watson.