Australians celebrate ‘the return’ of Violet Crumble snack bar

The return of Violet Crumble to Australian ownership is being celebrated across the country after Robern Menz officially commenced production of the much-loved snack earlier this month.

Robern Menz is one of the largest Australian owned confectionery businesses, and is the largest manufacturer of honeycomb in the country, making Violet Crumble a natural fit.

It acquired the brand from Nestle earlier this year​ and is now the custodian of the coveted Violet Crumble formula.

Top secret recipe

“The recipe and process technique is top-secret. That’s why the Violet Crumble explosive and shattering honeycomb experience is so unique and so loved by generations of Australians since it was first created in Australia by Abel Hoadley as Australia’s first chocolate bar in 1913​,” said Phil Sims, Robern Menz CEO.

Sims said he is committed to keeping the original Violet Crumble recipe including the use of sustainable and ethically sourced cocoa ingredients, which is part of both Robern Menz and Nestle’s approach to responsible production.

“To have custody of one of Australia’s great brands, and produce it in a way that does justice to its history, is a real privilege​,” he said.

Robern Menz, with the support of the South Australian government, relocated the necessary factory components from Melbourne in order to produce the product – a process that took three months with over 100 personnel working on the project.

The Glynde factory also underwent a $4m (US$2.85m) refit and extension with new warehousing facilities added.

“We are fiercely passionate about Australian brands, and our expertise will ensure Violet Crumble is produced with the same passion and affinity Australian’s have had towards the brand since 1913​,” Sims said.