ISM/ProSweets 2019

Rebirth of Brazilian confectionery gives it a stage at Prosweets/ISM 2019

17-Jan-2019 - Last updated on 17-Jan-2019 at 14:01 GMT

Brazil's stand at Yummex 2018. Pic: Confectionery News

Country’s pavilion at ISM in Cologne will feature 17 companies benefitting from $630m investment in factories and equipment to create new lines and improve production processes.

Fresh from its success at Yummex in Dubai, where Divine Chocolates' FOR FIT bar won the Most Innovative Chocolate Award, a delegation of 17 confectionery, chocolate and food companies from Brazil head to ProSweets/ISM to show off the country’s finest foodstuffs.

Sophisticated products and packaging, new lines in line with the most recent international trends and the very Brazilian flavors will be in the stands of the 17 confectionery companies that make up the Brazilian Pavilion.

The recent success of Brazilian products results from significant investments (more than $630m) between 2012 and 2017 in new factories, expansion of existing units and in the purchase of state-of-the-art machinery.

The Brazilian Pavilion will comprise confectionery, biscuit, pasta and cake companies and is organized by ABICAB (Brazilian Chocolate, Peanuts and Candies Industry Association) and ABIMAPI (Brazilian Biscuits, Pasta and Industrialized Breads & Cakes) with the support of Apex-Brasil (Brazilian Trade and Investment Promotion Agency).

Exceptional growth

Brazilian confectionery exports have been achieving exceptional growth as a result of significant investments made by the companies, overcoming difficulties in the international market.

From January to November 2018, Brazilian confectionery sales to the foreign market grew 40.5% in volume and 37.5% in value, compared to the same period in 2017. By 2017, the industry's sales abroad had already grown 19.44% in value compared to 2016.

Quality cocoa

"Confectionery companies' investments in new lines, innovation, traceability, and healthier products (much demanded by today’s consumer) enabled a higher sophistication of Brazilian products and thus new consumers were reached in new markets and in those where we are traditionally present", says Ubiracy Fonsêca, president of ABICAB.

"The industry is also benefiting from the rebirth of quality cocoa production, which is done sustainably, protecting our forests. Thanks to this combination of factors, Brazilian companies will bring to ISM 2019 a portfolio of sophisticated and quality products, and also with genuinely Brazilian flavours", he added.