A spec GC2 material was used to create the cartons with a gloss gold foiling.
Tactile varnish
Qualvis’ twin coater KBA press gave the overall finish a soft touch, tactile varnish, complemented with a high gloss UV spot varnish for the product imagery.
Richard Pacey, sales director, Qualvis, said it incorporated some easy open and reclose features in the design to enhance the overall consumer experience.
He said the brand was ‘not scared to make bold, creative choices with their design aesthetic’.
Whitakers marked its 130th anniversary with a message from managing director, William Whitaker, printed inside the wafer box, which consumers can see when they open the packet.
William Whitaker is the fourth generation of the Whitaker family to take over the business.
Premium feel
“The ‘Bites’ range of packaging was designed for ease and speed of filling in the production process, and the ‘Wafers’ range was produced to give a premium feel – with an opening that creates a dinner table focal point, as it stays open to display the product,” he said.
“During 2019 Whitakers will continue to work with Qualvis on our new product development, continuing our 20-year working relationship.”
Qualvis, based in Leicester, UK, is a family-run business that has been producing packaging for over 30 years. Customers include Marks & Spencer, Waitrose, Sainsbury’s, Clipper Teas.