The NCA’s Sweets & Snacks Expo celebrates its 21st year in Chicago with more than 200 new exhibitors showcasing their new products in the vast four-acre show floor area at McCormick Place, the largest convention center in north America.
Visitors can scout out upcoming trends, taste unique flavor profiles and learn about the future of the industry – all under one roof. “This is the best place to learn about new trends and innovations in the confectionery and snacking industry,” said John Downs, president and CEO of National Confectioners Association.
“The Sweets & Snacks Expo provides the opportunity for retail success stories, both for products from new companies and new products from established companies. We are thrilled to see many returning exhibitors, as well as welcome hundreds of new exhibitors attending their first Expo,” he said.
Attendees can also expect data-driven education sessions led by industry thought leaders, as well as exclusive networking and tasting opportunities.
Making its debut this year is a completely redesigned ‘Destination Retail’ space, featuring the latest in front-end merchandising, new candy and snacks shopping occasions, and merchandising solutions aimed at transforming the candy and snack buying experience.
“Although many categories are accelerating online sales, shoppers still value the in-store experience as 97% of candy and snack sales still come from brick-and-mortar,” said Larry Wilson, NCA vice-president of industry affairs. “We continue to see growth opportunities by offering a Continuum of Choice at checkout, shopper engagement in the center of the store, and incremental occasions like June’s National Candy Month and Super Bowl that are becoming as big as traditional seasons.”
Located in the main exhibit hall, Expo attendees will explore the interactive space, including a storefront replica and interior walking path that mirrors the in-store shopper experience. The area will also highlight new technology to attract shoppers as well as innovative display vehicles.
- The 2019 Sweets & Snacks Expo takes place in Chicago’s McCormick Place from May 21 – 23, see website for more details.