The rebranding made in partnership with packaging manufacturer, Qualvis, includes 11 60g bars such as Orange and Tangerine, Love Potion No 9, Goji and Coconut, and Maca and Spirulina and five 30g bars.
Material & finish
“It took over a year to make this all happen, from designing the packs, through to choosing the material and finish,” said Emma Jackman, founder and director of Conscious Chocolate.
“It is no easy feat to produce fully compostable and recyclable packaging, which still looks great and holds its integrity.
“We love the finished product, it has exceeded all expectations. It perfectly reflects the brand we have worked so hard to produce.”
Conscious has been hand-making vegan chocolate since 2004.
It decided to go ahead with the rebranding following a surge in demand for ‘free from’ and vegan chocolate, together with consumer pressure for home compostable, fully recyclable, plant based packaging.
Re-closure system
Richard Pacey, sales director, Qualvis, said the structural design features a glued re-closure system, with user friendly tear perforation, allowing consumers to easily reseal the pack.
“We advised printing on the textured surface outermost to give a tactile effect, but with a double coating of a gloss water based varnish it still had the textured effect but ensured the pack had ‘a real lift’ on the range of vibrant colours,” said Pacey.
“We printed both the front and reverse of the packaging with Corona vegetable based inks.
“These inks are full biodegradable and inline with the sustainable brief we were given, in addition to advising the use of MM-K’s Accurate material which is fully Biodegradable to EN13432.
“The main logo has been foil blocked to enhance the overall visual of the pack.”