Alongside the strategic change, the Hamburg-headquartered, family owned business, has announced that Paul Tripp will move up from managing director of Humdinger to the role of chief executive for the UK and Ireland Snacking & Chocolate Market Unit.
Alessandra Cama, Zertus GmbH Group CEO, said; “I’m delighted to announce that Paul Tripp will take up the new role effective of 9th September.”
She said the move was an integral part of her and the Board’s new strategy plan for the Zertus Group and its companies.
Tripp joined the Zertus Group in 2017 and has achieved an outstanding record of business improvement, forming a strong team and transforming its performance.
He also has a distinguished track record in the food industry, gained from working for over 25 years in many senior leadership roles for companies including Soreen Bakery, McCambridge Food Group, ABF and RHM.
“I am looking forward to further developing the Group's strategic partnerships with our key customers and harnessing its expertise and innovation capabilities to deliver distinctive and innovative snacking solutions," he said.
“I’ve thoroughly enjoyed working with Zertus and I’m excited and privileged to now have the opportunity to work closely with Kinnerton and Lir Chocolate, alongside Humdinger Foods.”