Godiva launches baking chocolate range for bakers and consumers to customize desserts

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The Godiva baking range. Photo: Godiva (GODIVA Chocolatier)

Godiva has launched a range of baking chocolates, to allow bakers to elevate their family favorite desserts and invite consumers into the world of baking.

The range comprises three products; baking bars, melting chocolates, and baking chips, in several variations: in milk, dark chocolate, semi-sweet, bittersweet, and unsweetened.

"We are delighted to introduce Godiva baking chocolates to baking enthusiasts and chocolate lovers to inspire delicious desserts," said Caroline Le Roch, president of Americas, Godiva Chocolatier.

"This is an exciting addition to our growing presence at grocery stores, making Godiva more accessible across the country. In addition to the baking chocolates, chocolate lovers can enjoy our premium baking and pudding mixes, or our individually wrapped Masterpieces Collection and Goldmark Gift Collection."

To inspire at-home creations, Godiva baking bar and chip packages include original recipes for treats such as whipped milk chocolate frosting, double-chocolate cheesecake, chocolate brownies and chocolate chip cookies.

The range is available in grocery stores including Walmart, Kroger, Target, Publix, HyVee and Wegman's with SRPs ranging from $3 to $5.