According to recent research by Mintel, consumers now want an emotional connection to what they eat and, in order to revitalise confectionery sales in established markets, brands are being encouraged to develop confectionery flavours and textures that “offer a memorable consumption occasion".
Beneo said its new collection is designed to bring excitement and authenticity to every moment in the mouth, and the collection embraces both the “healthy indulgence” and “sensorial immersion” trends that are currently driving sales of confectionery.
To find the perfect flavours from around the world, Beneo said it worked with the company’s flavour development partner, Symrise.
Local experts in Europe, North America and Asia tasted and identified flavour-combinations in line with consumer trends in each region. By bringing together exotic and ‘hyper-local’ ingredients, the end result is an innovative range of sweets that really delivers in terms of appeal and impact, the supplier claimed.
Rudy Wouters, vice president, Beneo-Technology Centre, said: “We all know that taste is key for re-purchasing food products and using authentic flavours can allow consumers to experience memorable key moments again.
“Bringing the two elements taste and flavour together creates a winning combination that is crucial for experiencing emotional memories. This is why Beneo is working closely with its local partners and customers around the world to ensure the recipes and samples developed meet regional taste preferences.
“With our most recent collection of sugar-free candies, we have brought sensorial immersion to life and made authentic flavours perceptible, to help our customers tap into the latest trends driving the category.”
- Those attending the trade fair can sample the Sweets Collection at the Beneo booth: 10.2 G77.
