Retail
Nestlé ITR to expand its KitKat, Swiss chocolate and After Eight portfolio
The products include KitKat Gold Traveler’s Limited Edition - containing three four-finger Gold KitKat bars with a caramelized flavour in a sharing format. On shelf from Q2 2020.
Travel retail box
Nestlé Swiss tablet range in with Nestlé Swiss Dark Blueberry 170g. Combining dark Swiss chocolate with Blueberry, Almonds and Hazelnuts. Set to launch in March 2020 with sustainably-sourced cacao and visible fruit and nuts.
Also After Eight Mint Chocolate Thins in a 400g travel retail box with London skyline design. Originally created in 1962, After Eight Mints have become a staple of dinner parties and social gatherings with over one billion of the treats made annually.
Finally, Baci (“kisses” in Italian) dark chocolate. Each chocolate is made of eight ingredients wrapped in an iconic love note written in various languages to bring its message of love and affection to life for shoppers. Currently, the travel retail range includes four offerings: Baci Original Dark Bag, Baci Original Dark Bijou, Baci Extra Dark Bijou and Baci Original Dark Box and Baci Milk Bijou.
These new products have been developed and launched to meet category growth drivers identified by research conducted for NITR, which form the basis for its ‘10 in 10initiative’ - to double the size of the travel retail confectionery and fine foods category to $10bn in the next 10 years.
The Americas
“We have been extremely pleased with the positive response we’ve received from the majority of our customers to 10 in 10 and are looking forward to having in-depth discussions on this initiative with our retail partners in the Americas,” said Stewart Dryburgh, GM, NITR.
“NITR’s specific understanding of shoppers’ needs, following exclusive research into the buying habits of 34,000 consumers across 19 markets worldwide, are demonstrated by our new product launches and activation concepts that we look forward to sharing with our partners in what continues to be a vital region for NITR.”
The Summit of the Americas is in Orlando from March 30-April 2.
