Tech startup creates platform for brands to see who sells their products and where in real-time
Companies can find out which retailers distribute their products and identify authorized and unauthorized sellers.
Pricing
They can also consult countries of distribution, and evaluate if pricing deviation exists.
"The module includes 14 marketplaces and shopping comparison engines. That gives brands a much broader point of view of their products' situation in the market," said Iván Ramírez, CEO, Netrivals.
Netrivals was created in Barcelona in 2015 by Ramírez and Salvador Fàbregas, partners and founders of the project.
Their goal is to help brands and online retailers to obtain a more comprehensive understanding of the product status in the market to develop an effective strategy.
"On the one side, we provide e-commerce businesses with the positioning of their competitors' products so they can define an adequate strategy. On the other side, we make market research so brands know how to evolve their products," added Ramírez.
One to watch
The company has seen rapid growth recently and last year the workforce grew 137%, increasing to 45 employees.
This expansion has been endorsed by the American company Research N Reports, which includes the startup from Barcelona as one of the key agents of pricing management software in global market growth between 2020 and 2026.
Netrivals analyzes in real-time more than 500 million products from 40,000 online stores worldwide.
It collects 30 million product reviews and distributes the information to more than 200 customers across 16 countries. The company expects to close the year 2020 with a turnover of €3m.
