The new protein bars are made of wholesome ingredients, are high in fiber, use no artificial colors or preservatives, are gluten free and suitable for vegetarians.
Nestlé says its recent research has shown that most people buying protein bars are now looking for more natural protein sources with no additives. ‘Plant protein is one of the most preferred options to fuel a fit and healthy lifestyle and get the most out of their busy day’.
Emerging trend
The new YES! protein bar also taps into an emerging trend towards pea protein, without any compromise between 'healthy' and 'tasty'.
Louise Barrett, head of the Nestlé Confectionery Product Technology Centre in York, said: "Pea protein is a key focus area for us because it has a high protein content and is one of the most environmentally friendly sources of plant protein. When developing these new YES! bars, we chose pea and nut protein to really stand out from many of the other bars on the market. At the same time, we made sure that taste was our top priority, and these bars taste really amazing!"
As with the existing YES! range, the bars are wrapped in recyclable paper, from sustainable sources, certified by the Forest Stewardship Council (FSC) or the Program for the Endorsement of Forest Certification.
The bars will be available from September 2020 in European countries including the UK, Germany, Netherlands, and the Czech Republic.
