Snacks
pladis launches ‘uber-indulgent’ McVitie’s Moments Brownies
Available in Double Choc Fudge and Creamy White Choc flavour variants, McVitie’s Moments Brownies comprise a chocolatey brownie topped with milk chocolate ganache or white chocolate cream and smothered in McVitie’s’ milk chocolate.
“Historically, cake has under-indexed against the evening consumption occasion, where consumers often want a little reward or indulgence at the end of the day,” said Claire Hooper, head of Marketing, Cake at pladis UK&I.
“However, indulgence is a key trend in the category and growing numbers of shoppers now tuck into cake during typically indulgent moments – whether that’s as an evening treat or a during moment of ‘me-time’.”
McVitie’s Moments Brownies are available in a pack of five individually wrapped bars for an RRP of £1.85 across major retailers. Packaging is recyclable through pladis’ partnership with Terracycle.
