Savvy companies are finely attuned to their consumers’ needs and strive to align their product portfolio to meet these demands. Thanks to the pandemic, the consumer is more concerned about their health and what ingredients they put into their bodies, but this doesn’t mean their focus on sustainability has wavered. This goes hand in hand with an increased demand for organic products.
Last year, Mintel reported that globally, one out of eight product launches carried the organic claim. In Europe, this ratio was even higher at one out of five.
Moreover, the European Commission has sharpened its actions on the Green Deal’s Farm to Fork strategy to move continent into a more healthy and sustainable food system. The Commission has specified a desired target of seeing 25% of total farmland dedicated to organic agriculture by 2030.
To capitalise on the growing demand for organic offering and maintain its leadership position in providing premium oils and fats solutions for the food industry, BLC has expanded its European portfolio of organic ingredients, ranging from sunflower, rapseed and soy to palm, shea and coconut.
To ensure a steady and scalable supply of these organic ingredients, the company has broadened its select network of organic farmers.
As such, BLC claims it has lifted a common barrier – the difficulty in finding a reliable organic supplier – that hinders food companies in moving toward ‘organic’ status.
“Food companies increasingly view ‘organic’ as an expression of transparency and being closer to nature – messages that strongly resonate among the growing community of conscious consumers,” said Marcel Henneman, director of Product Management EMEA for BLC.
“To achieve an ‘organic’ label status, food manufacturers are required not only to ensure the ingredients in their products are sourced organically, but also that the manufacturing processes employed are certified organic.”
Let’s create together
BLC has issued an invitation to brands to tap into its long-standing experience in lipid processing.
“Whether formulating from scratch or reformulating traditional products, we can tailor any kind of fat solution to meet our customer’s specific organic aspirations and our approach is centered around our ‘let’s create together’ principle,” said Feike Swennenhuise marketing director Europe for BLC.
“We deliver organic quality for both primary lipid sources and more specialty lipids, such as lecithins and fat formulations for infant nutrition, confectionery, bakery, culinary and plant-based.
“We will continue to extend the options of customized organic solutions to a comprehensive range of food applications.”