The change means the company’s UK Easter egg range, spanning Cadbury, Cadbury Dairy Milk, Cadbury Bournville, Fry’s, Green & Black’s, Maynard’s Bassets and OREO, is plastic window free.
Mondelēz said it has also reviewed the carboard cartons for its shell egg range and was able to remove a further 108 tonnes of cardboard by using 100% sustainably sourced cardboard.
Last year in the UK, Mondelēz revealed it had removed 1.1 million plastic trays from its Christmas adult selection boxes, delivered a 15% reduction in the plastic used in its iconic Cadbury large share bags and also reduced its shelf ready packaging for the nation’s favourite chocolate bar, Cadbury Dairy Milk 360g sharing tablet, saving over 40 tonnes of cardboard on this product alone.
Circular economy
Louise Stigant, UK Managing Director, Mondelēz International, said: “Increasing the recyclability of our products and reducing the amount of packaging we use overall are important steps in contributing to the creation of a circular economy. In the last six months alone, we have removed over 192 tonnes of packaging in the UK and Ireland and removing the plastic windows from all our Easter eggs further supports our existing position as one of the most efficient users of plastic packaging in the consumer goods space.”
Mondelēz said it has also continued its season specific on-pack recycling labelling, ‘Be A Good Egg’, in partnership with OPRL – the UK’s most recognised recycling label - across its entire Easter egg range to help people dispose of packaging correctly.
The company recently announced a new commitment to reduce its use of virgin plastics in its packaging and is aiming for at least a 25% reduction in virgin plastic use in its rigid plastic packaging, or a 5% reduction in virgin plastic use in its overall plastic packaging portfolio.
To date, the company said 93.3% of its total packaging is already designed to be recyclable, and it is committed to global goals of making 100% of its packaging recyclable and labelled with clear consumer recycling information by 2025.
