SmartSweets continues its kick sugar campaign with first hard candy innovation

The company said its latest plant-based innovation puts a healthy spin on the traditional candy with 80% less sugar. Each bag of lollipops contains 12+ candies which are individually wrapped for ideal on-the-go, sweet tooth satisfaction.

The lollipops join SmartSweets’ #KickSugarKeepCandy line-up that boasts quality, taste, and innovation, which is why the brand said it remains passionately committed to sourcing the highest quality, cutting-edge ingredients that are non-GMO, free from sugar alcohols, added sugar and artificial sweeteners while never compromising on in traditional candy taste.

“We are beyond thrilled to continue as pioneers in innovating delicious, low sugar candy through the introduction of #KickSugar Lollipops and expansion into the hard candy space​,” said Tara Bosch, Founder of SmartSweets.

“This candy, in particular, has been a top request from our friends (we call our consumers our friends!) in Canada and the USA, we are excited for people to be able to enjoy our Lollipop’s with just 1 gram of sugar per 2 lollipops and our pinky promise to be free from added sugar, sugar alcohols, and artificial sweeteners​.”

SmartSweets’s lollipops are now available for purchase at Whole Foods Market in the USA and on www.smartsweets.com.