These products join Mars Wrigley’s portfolio of blockbuster chocolate, fruity snacks, and gum & mint brands. Along with innovations, the company also showcased a new platform for transforming impulse shopping aimed at driving the category into a new era of consumer trends.
“For over a century, Mars Wrigley has evolved by staying truly connected to our world and people’s lives to quickly adapt our business and help retail partners do the same,” said Tim LeBel, President of Sales at Mars Wrigley. “These new insights and innovative products are poised to not only drive growth for the category but also impact people’s lives as Mars Wrigley continues to bring people better moments and more smiles this year and in the future.”
Merchandising solutions
Mars Wrigley said its multifaceted merchandising solutions will shape impulse throughout the shopper journey and provide an effective retail experience, “be it at curbside pick-up, online or in-store”.
The company is set to work alongside retail partners to implement solutions that reimagine impulse at checkout and identify new spaces in aisle and digitally to optimise category presence and drive conversion.
Spearheading this growth is its new Accelerating Impulse Moments (AIM) insights platform. This four-pillar platform consists of conversion strategies for retailers across all channels in stores and online, with Snacks Aisle Optimization, Secondary Display Growth, Transaction Zone Reinvention and Digital Solutions Execution.
These strategies will help retailers shape impulse throughout the shopper journey to create an effective and engaging omni-channel experience.
Mars Wrigley’s Innovative Merchandising Incubator, introduced in 2019 with Kum & Go as its selected partner, recently finished its first in-market test-and-learn with resounding success, the company claimed.
“After thoughtful planning and execution, Mars Wrigley’s most strategic C-store testing partnership reimagined the store layout which not only triggered confectionery purchases but also purchases of products in adjacent categories as well, ultimately delivered strong results and growth,” it revealed to Expo attendees.
Also on show at the Mars Wrigley booth in Indianapolis was new innovations that reflect people’s changing needs for the category and bring fun and relevant treats & snacks products to surprise and delight consumers.
“Though the way people shop and interact with our category is evolving, we’re more committed than ever to connecting with our consumers and delivering relevant, innovative new products,” said LeBel.