Integral to its efforts is Paola, Ombar’s Supply Chain Manager, based in Ecuador. Paola ensures fair pay and a high standard of working conditions for their farmers.
Ombar says it goes over and above when it comes to ensuring its farmers receive a good price for cacao too, paying 42% more than the commodity price and the fair trade recommended price.
These factors, among many others, gave Ombar’s founder, Richard Turner, the confidence to delve into the world of B Corp.
The assessment involves scrutinising every aspect of the business, and B Corp certification is becoming more sought after, as social and environmental concerns play a greater role in how people shop and consume.
Consumers are demanding transparency, with 6 in 10 global consumers saying they want to learn more about where food comes from in relation to welfare, supply chain transparency, nutrition and sustainability.
“We want to be held accountable for our actions as a business and the rigorous B Corp application process has given us the chance to celebrate what we’re already doing well, but more importantly help us to address areas where we can improve. It’s certainly a step in the right direction and we can’t wait to see where this path will take us,” said Turner.