Dirty Cow’s sustainable packaging range is now available in Sainsbury’s ‘taste of the future’ trial listing.
The move represents the next step in the brand's sustainability journey, utilising a new pack specifically designed to provide a practical, sustainable option that benefits the environment without compromising performance.
Co-founder of Dirty Cow, Neil Taylor, said: "We are delighted to announce this progression into 100% compostable packaging. This collaboration has enabled us to achieve an all-round compostable, organic and certified product, with packaging that does not compromise our chocolate bars' overall quality. Responsible design and manufacturing are core to our business, and this new packaging solution epitomises that."
During the composting process, the packaging breaks down entirely within 26 weeks, depending on the efficiency of the compost setting. The materials then return to the soil, leaving no adverse effects on the environment. This is a result of utilising bio-based paper and metallised NatureFlexTM cellulose films from Futamura, manufactured from sustainably sourced wood pulp.
Staci Bye, New Business Development Manager at Parkside, said: "It was a huge privilege for us to be asked to collaborate with Dirty Cow on this project. The values and ethos of the company fit perfectly with our Park2Nature range of compostable packaging, and it has been great working with the team to deliver this new fantastic sustainable solution."
Dirty Cow’s chocolate bars are also made using cocoa sourced from certified sustainable farms.