HAPPi is the first oat milk chocolate to be stocked by a major retailer and was the first mainstream oat milk chocolate brand to launch into the UK early in 2021.
Its free from chocolate has been popular with a wide range of consumers regardless of dietary limitations or choices - appealing to both plant-based and allergen sensitive shoppers who are looking for the highest quality, sustainable and ethically-sourced chocolate.
“This deal with Tesco is a game changer for HAPPi and will see the brand become the biggest and most widely-distributed oat milk chocolate on the market. We believe this will be the springboard for much wider distribution opportunities for the brand,” said founder, Gavin Cox.
“In order to meet the rightly stringent guidelines for the Free From category within Tesco, we have created a dedicated allergen-free site to run alongside our standard production facility, with no allergens on site. So, when consumers buy HAPPi, they can be reassured that everything is completely allergen-free.”