Marketing

‘Captain America’ drafted in to launch new Godiva chocolate campaign

11-May-2022 - Last updated on 11-May-2022 at 12:01 GMT

The new Godiva marketing campaign launches this month. Pic: Godiva

Luxury Belgian chocolatier Godiva has announced that Hollywood actor Chris Evans will be the voice of a new global advertising and marketing campaign that starts this month.

The former Captain America star said: "I've been a fan of Godiva for a long time and I'm honoured to be the voice of their new campaign.”

The ‘Godiva is Chocolate’ global campaign, developed in partnership with TracyLocke, showcases Godiva as a premium treat with portion control sizes, sharing packages, on-the-go convenient formats, in addition to its formal, high-end gifting boxes for special occasions.

GODIVA_Chris_Evans-Crop — Avengers star Chris Evans. Pic: Godiva

With nearly 100 years of history and a rich Belgian heritage, the iconic and beloved brand is renowned for the highest possible quality in both its premium products, ingredients, and signature packaging.

"We are thrilled to further build on our success of the past two years with the unveiling of Godiva is Chocolate. This campaign signals an important expansion of the Godiva premiumness to the global marketplace with exciting, relatable, creative concepts that help position our iconic brand as part of our consumers' daily lives," said Nurtac Afridi, Global CEO, Godiva.

Evans (best known for his roles in The Avengers’ franchise, Knives Out and Gifted, will be the voice of the new campaign, which will feature spots across Over the Top Media, digital, social media (YouTube, Facebook, Instagram) and retail touchpoints through in store signage to reach consumers where they are.

All products are available at retailers nationwide, in the chocolate aisle where consumers shop every day and on always open GODIVA.com.