The XXL Trio lollipop is uniquely the only gum-filled pop in the US with two unique flavour layers. This multi-flavour, multi-sensory experience is a trend among consumers that’s driving tremendous growth in total non-chocolate, the company said.
Previewing at this year’s Sweets & Snacks Expo, The Chupa Chups Trio XXL will feature four great flavour combinations in a large 1oz. lollipop wrapped in the iconic and brightly coloured Chupa Chups graphic wrappers: Cola Lemon, Strawberry Kiwi, Mango Orange, and Tutti Frutti Pineapple.
“Consumers are looking for added benefit to their lollipop experience, and with the XXL Trio lollipops, Chupa Chups will continue to bring well-received variety, excitement and a premium feel to the fast-growing lollipop segment in the US,” said Craig Cuchra, Vice President of Marketing, Perfetti Van Melle USA. “With many large retailers now carrying the Chupa Chups brand in the US, we’ve seen tremendous success with consumers across the country falling in love with its taste, quality, rich heritage and fun.”