US celebrates National Candy Month as vacation season begins

Running throughout June, the event is an opportunity for US consumers to celebrate their favourite confectionery treats, remembering the good times they bring to summer occasions as well as taking care of their emotional wellbeing.

Confectionery enjoys a special place in American life all year round, but as Americans embark on road trips, beach vacations and other summer adventures, chocolate and candy will play an even more important role in their celebrations, says the NCA.

According to its own research, 71% of Americans say their summer holiday celebrations will involve these fun treats:

• 83% of people headed on a road trip this summer will enjoy chocolate and candy.
• 63% of beachgoers in the US will bring candy with them.
• 76% of Americans who plan to go camping will bring candy.

“National Candy Month is a moment for candy-lovers across the country to celebrate all that makes the summer months so special and the fun role that candy plays in enriching those experiences​,” says John Downs, president & CEO of the NCA.

“Candy has a way of bringing people together and supporting their happiness and emotional wellbeing, and that’s never more evident than during the beginning of summer when fun with family and friends is at the forefront of everyone’s minds.​”

NCA’s 2022 State of Treating report also reveals that when in the mood for something sweet, Americans prefer chocolate, gummy candy and taffy for summer adventures, with watermelon, cherry and strawberry as their favorite summer candy flavors.

As National Candy Month begins, regardless of how they consume their favourite treats, the average American enjoys chocolate and candy two-three times per week, averaging 40 calories per day and just one teaspoon of added sugar per day.

• For more information on National Candy Month, visit NationalCandyMonth.com.