‘Tap it, unwrap it and enjoy it’: Terry’s Chocolate Orange makes a comeback at Sweets & Snacks Expo – WATCH!

Terry’s Chocolate Orange's presence at this year’s Sweets & Snacks Expo was thanks to Euro-American Brands, which commandeered a large booth in the main hall to showcase its nationwide network of gourmet and specialty food distribution. The company also represents a portfolio of 18 companies, including 10 of the world’s top confectionery producers.

With a subtle combination of chocolate and natural extracts of orange oil, wrapped up in its original round shape that breaks into 20 single segments when tapped on a hard surface, the chocolate orange caused a revolution in the confectionery industry as there had never been anything like it before.  

A UK TV advertisement in the 1970s urged consumers to: ‘Tap it, unwrap it and enjoy it’. At its peak, Terry’s was selling 56 million chocolate oranges and Easter eggs, along with several million boxes of Terry’s All Gold chocolates. The York factory closed in 2005, and the production of the brand moved to Poland.

Thomas Vanyoe is the export director for Carambar and in our video, he updates viewers on the brand, which was taken over by his company in 2018. He also explains the continued popularity of the chocolate orange.

The York factory has now been developed into luxury apartments, but Terry’s Chocolate Orange has not stopped innovating, regularly launching new formats and flavours to attract a new generation of fans.  

Since Carambar bought the brand, 44 million Terry's Chocolate Oranges are sold each year in countries including the UK, Ireland, United States, Canada, Australia, New Zealand and Japan.

It’s still a big seller in the UK with 9 million UK households buying a Terry's Chocolate Orange each year, making it one of the UK’s favourite chocolates.

It now comes in seven formats: the iconic orange ball, sharing bags or bars to eat on the go, and Easter Eggs and Mini Eggs.