Fairtrade and Farmforce scale-up ‘FairData’ partnership for cocoa farmers

The participating organisations said the pioneering effort to empower cooperative data ownership, provide cocoa traceability, and strengthen their role as trading partners, will deliver critical data ownership technology and ‘first mile’ traceability to 25 Ivorian cocoa coops.

Initially launched as a pilot in April 2021, the partnership between Fairtrade and Farmforce enables cooperatives to implement a digitalised Internal Management System, or IMS, to collect data on members’ farms, production, and sales, and enable them to better manage prominent risks such as deforestation.

The partnership expansion, inaugurated last month, will now see an additional 25 cooperatives engaged with Farmforce’s proprietary technology with nearly 400 people trained on how to use the software for optimizing efficiency for the cooperatives and their members.

“Our primary mission during this scale-up phase is to ensure that the involved cooperatives are enabled to use Farmforce effectively, leading to long-term benefits for their businesses and for their members​,” said Jon Walker, Senior Advisor for Cocoa at Fairtrade International.

“Ultimately, the focus for us is to ensure greater efficiency in cooperative management based on the principles of FairData, or the implementation of fairness in data distribution and ownership​.”

Farmforce’s unique technology provides cooperatives with their own superior cocoa beans production traceability system for the first mile of the food supply chain including the capacity to map farms and manage that data.

Deforestation and child labour

This is combined with a data collection tool that enables cooperatives to acquire data on their members' households, productivity, and training. The data collected assists cooperatives in assessing risks such as deforestation and child labour for their members as well as improving the cooperatives’ business operations.

The ability of cooperatives to assess risks will also help them maintain, and potentially grow, market access in Europe and elsewhere as governments increasingly implement human rights and environmental due diligence and deforestation regulations. Access to these markets is critical for the cooperatives and their members' household incomes which largely rely on cocoa farming.

“Our digital solutions provide organizations with the confidence to secure sustainable sourcing, improve farmer quality of life, and protect the environment. Together with Fairtrade we are giving the cooperatives the ability to own their data and professionally manage the information they share with their customers​,” said Anne Jorun Aas, Farmforce CEO.