Rapper T-Pain helps Laffy Taffy with next generation of laughs

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American rapper and singer-songwriter T-Pain. Pic: Netflix/YouTube

Laffy Taffy, the beloved US candy brand, known for its dad jokes on its candy wrappers, has enlisted the help of American rapper and singer-songwriter T-Pain.

Dubbed ‘Your Jokes, Our (W)rapper’, the brand is hosting its first joke-writing contest in decades, and participating fans will become part of Laffy Taffy’s decades-long legacy as their jokes are printed on wrappers which will be available to purchase at retailers nationwide.

Winners will also receive a custom bag of Laffy Taffy mini bars exclusively featuring their one-liners to “Pass the Laff” to friends and family.

The Grand Prize winner for the “best laff,” judged and selected by GRAMMY Award-winning superstar artist T-Pain, will receive a cash prize of $5,000, a custom bag of mini bars with their jokes and a wrapper autographed by T-Pain to enjoy as a keepsake.

Those who know me best understand comedic humour is a passion of mine and I really enjoy telling jokes and having a good, old-fashioned laff,” says T-Pain.

“I’ve always loved the taste of Laffy Taffy and enjoyed reading the hilarious dad jokes on their wrappers, so I’m excited that joke-tellers nationwide will have the opportunity to have their own printed on the packaging and that I’ll get to decide who has the funniest pun – we’re going to have a lot of fun reading submissions and eating Laffy Taffy, I can’t wait.”

Joke-tellers nationwide wishing to enter “Your Jokes, Our (W)rapper” can visit www.laffytaffy.com/yourjokes from 16 August to 16 September  to submit jokes through the online form for a chance to win.