With a welcome from its lovable sloth mascot Don Choco, the iconic German chocolate specialist seeks to educate travellers while also celebrating its 30 years as a leading sustainable brand.
Run in partnership with Media Frankfurt/Frankfurt Airport, the campaign has a two-fold purpose: to build awareness of Ritter Sport’s sustainability credentials and to bring an interactive, experiential element to the way travellers discover the brand’s superior quality for its Travel Retail Exclusives range using digital elements that are both educational and entertaining.
The promotion area in Frankfurt Airport Terminal 2/ Non-Schengen features the same eye-catching cocoa tree installation, plus the Colourful World of Chocolate infotainment tower and tells the brand’s recent carbon neutral certification journey story through touch-sensitive digital screens.
Ritter Sport Marketing Manager Travel Retail, Kerstin Krüger, said: “At Frankfurt Airport we wanted to further amplify our Colourful World of Chocolate brand activation through the combination of digital advertising and interactive campaign space.
“This storytelling promotion has been a great way to showcase our sustainability journey and bring our cute sloth mascot Don Choco to life. He is both our brand ambassador and central character for the promotion; by replicating the activation’s visual imagery across digital billboards elsewhere in the airport, we can draw attention to the story behind our cocoa farms at El Cacao in Nicaragua.”