Attelli SARL specialises in catering, food distribution and retail in Morocco and neighbouring countries. Under the terms of the agreement, Barry Callebaut is taking over the manufacturing asset of Attelli in Casablanca, establishing the Group’s first production footprint in Morocco, and subsequently on the African continent.
In addition, the chocolate and cocoa manufacturer is entering into a long-term supply agreement for compound with Attelli. This partnership allows the company to better cater to local demands and accelerate its expansion in North Africa.
“We are delighted to partner with Barry Callebaut, the world’s leading chocolate manufacturer. Thanks to the agreement, we can expand our product portfolio at the highest international quality standards and offer our customers a wider range in Morocco and beyond,” said Hadrien Devichi, General Manager, Attelli.
Amine Mebrouki, General Manager Middle East & North Africa at Barry Callebaut, said: “After the opening of our Chocolate Academy Center in Casablanca, this is a new milestone that will unlock the promising market potential in North Africa. Thanks to the partnership with Attelli SARL, we will gain further insights into the needs of local customers and provide locally produced goods, allowing us to drive growth in different segments, from Gourmet to Food Manufacturers.”
The signing of this long-term agreement comes only five months after the opening of the Group’s Chocolate Academy, a creative platform where chefs and artisans can showcase and develop their talent and skills – and the factory will complement each other, by offering co-creating and co-developing opportunities as well as manufacturing solutions.
The parties agreed not to disclose any further terms of the agreement.