Lily O’Brien’s adds Desserts Chocolates to its gifting portfolio

Offering “affordable luxury,” the new SKU offers a premium look, feel, and taste for key gifting moments, including Easter and Mother’s Day. The launch follows the success of its last limited-edition launch, Christmas Desserts, which accounted for more than £1.5M growth in retail sales over the festive season.

The Spring Desserts Collection features the best-loved flavours from Lily O’Brien’s signature Desserts Collection. The sweet-inspired favourites from around the world include Hazelnut Torte, Raspberry Infusion, and Crème Brulée alongside the following new additions in a 24-piece box:

• Triple Chocolate Shot filled with rich dark chocolate ganache topped with creamy caramel and a sprinkle of white chocolate flakes.
• Berry Eton Mess is blended with crisp meringue pieces and white chocolate in a milk chocolate shell.

Karen Crawford, Marketing Director for Lily O’Brien’s, said: “Lily O’Brien’s is all about luxury without the premium price tag – so we can reach a wider audience across both casual and inlaid box gifting. Our previous limited-edition SKUs have surpassed expectations, supporting our brand and category share growth. Shoppers are looking for affordable, premium gifts which make a statement for different occasions. By tailoring our innovation to these moments, we can create a vibrant fixture that entices shoppers.”

The new Spring Desserts Collection joins Lily O’Brien’s classic Desserts Collection, which is available as an assorted 16-piece box in milk, dark, and white chocolate and in selected stores across the UK.