Easter 2024

Divine Chocolate launches new Fairtrade Easter range

By Anthony Myers

- Last updated on GMT

Divine's new Easter collection. Pic: Divine
Divine's new Easter collection. Pic: Divine
Farmer-owned Fairtrade chocolate maker Divine has launched a new range in the UK for Easter, including limited-edition Joyful Hot Cross Bun Bar and ‘Flat Eggs’.

Retaining the same shape and size as a classic Easter Egg, but using 40% less packaging, the Flat Egg range is available in two flavours, spanning the decadence of 70% dark chocolate with raspberry, to the creamy indulgence of smooth milk chocolate, caramel and crunch. Each egg features a generous slice of Divine’s signature 100% Fairtrade chocolate, expertly hand-finished with an irresistibly indulgent topping.

New for Easter 2024 is also the limited-edition Joyful Hot Cross Bar – featuring creamy milk chocolate, studded with juicy raisins and spiced biscuit pieces, the Hot Cross Bun Bar combines the classic flavours of Easter in one delicious duo.

Sophie Loveday-Davies, Group Marketing Director at Divine, said: “We’re delighted to be offering fellow chocolate lovers a different way to indulge with Divine this Easter. Sustainability is at the heart of what we do, so we’re proud to launch our range of Flat Eggs, which are more environmentally friendly than a boxed Easter Egg and the perfect solution to letterbox gifting.

“Meanwhile, our limited-edition Hot Cross Bun Bar taps into consumer demand for nostalgic sweet treats, combining the classic flavours of Easter in one delicious bite—a true joy to devour!”

Fairtrade chocolate maker

As the world’s only farmer-owned Fairtrade chocolate maker, Divine has been on a mission to do things differently in the chocolate industry for over 25 years. Each purchase positively contributes to improving the lives of cocoa farmers and their families in the Kuapa Kokoo farmer cooperative in Ghana.

The Divine Easter range is immediately available through selected retailers, including Waterstones, Oxfam, Amazon and www.divinechocolate.com. RRP £5.00 Divine Flat Eggs, £4.50 Divine Joyful Hot Cross Bun Bar. 

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