Mondelez International

Should you be marketing on the metaverse?

Should you be marketing on the metaverse?

By Natasha Spencer-Jolliffe & Jess Spiring

As one confectionery firm launches its own candyland on Roblox to appeal to young gamers, we explore the merits of brand-building in virtual reality

Sweet gestures: Meet the brands using candy to change lives

Sweet gestures: Meet the brands using candy to change lives

By Natasha Spencer-Jolliffe

Thoughtful charity collaborations from Cadbury, Swizzels and Tony Chocolonely’s are helping raise funds and awareness for UK causes by leveraging their unique relationship with confectionery consumers. Here’s how

Mondelez: As snacking becomes more ‘purposeful' portion control becomes key

Natural Products Expo West

Mondelez: As snacking becomes more ‘purposeful' portion control becomes key

By Elizabeth Crawford

Nearly nine out of 10 consumers snack daily to fuel their busy days, carve out a mindful moment of ‘me time,’ and connect with family and friends – but according to Mondelez International’s recently released 5th State of Snacking report, what they are...

Millennials driving ‘chocstagia’ trend

News

Millennials driving ‘chocstagia’ trend

By Bethan Grylls

Mondelēz International reveals the UK’s love for nostalgic chocolate treats with Cadbury trends report, as the purple wrapped brand turns 200.