White Paper
Certification & company sustainability programmes compared
Today, dozens of fair trade certifications with global reach have emerged, spanning multiple commodities from wine and bananas to sugar, cocoa and tea. According to Lumina Intelligence research, around a quarter of the bestselling chocolate, coffee and tea products globally now make a third-party certification claim.
Focusing on tea, coffee and cocoa, this paper examines what companies are now committed to and how transparency on company programmes and third-party certification standards differ, as well as how these sustainable claims are communicated to end consumers in the burgeoning e-commerce market.
