In a growing market for functional foods with immune health benefits, 58% of consumers say they believe nutritional labeling could be made simpler. With increased consumer focus on product claims, manufacturers must clearly convey the benefits conferred by a product. Download the white paper, Satisfying Consumer Demand for Functional Foods with Immune Health Benefits, to see how adding functional ingredients, like immune-supporting yeast beta glucans backed by research, can clarify benefits for consumers.
