Chupa Chups fighting for survival?
The owners of Chupa Chups, the Bernat family, have agreed to transfer trademark rights to the Chupa Chups name, but will this be enough to save the ailing firm?
Archives for February 10, 2003
Kids take on adults in international confectionery stakes
The International Sweets and Biscuits Fair (ISM) held last month in Cologne, Germany, clearly illustrated how kids and adults are targeted by confectionery groups.
Beer in plastic bottles: next generation from Interbrew
Belgian brewer Interbrew has introduced a new innovative beer packaging, Pivopack. The launch marks the first monolayer barrier enhanced PET bottle worldwide and will be making its debut on the Russian market.