Archives for May 13, 2003

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Fresh pastry under wraps

Developed for Pati Prestige, French Group Mecaplastic has launched a new packaging concept for ultra fresh traditional pastry under modified atmosphere.

Confectioner introduces more accommodating packaging

The US arm of confectioner Perfetti Van Melle has launched new packaging for its Mentos mints product. The company believes that its new Mentos Box will offer the consumer better value and will be easier to use.

Cadbury tactics questioned

Cadbury Schweppes has hit out at critics of its Get Active programme. But, market analysts Datamonitor ask, is this agressive tactic the right way to head off criticism of the scheme?