Preventative measures
Allied Bakeries has reached an agreement with industrial equipment supplier APV Baker to cover equipment service and maintenance for more than 50 key processing units in five plants.
Archives for June 2, 2003
McVities 'chukks' £5m behind Penguin brand
A major advertising and sponsorship package for the Penguin range of biscuits, including a TV ad for the new Chukka sub-brand, kicked off this week in the UK. The campaign is one of the largest ever undertaken by brand owner McVities.
Fibre-powered drinks
Soluble fibre, the rising star of the ingredients world, has traditionally been found and consumed in solid foods such as cereals, vegetables and fruits. A new generation of soluble fibres - formulated by a number of ingredients companies in Europe...
Swiss to blitz UK market
Confectionery and biscuit manufacturer Swiss Delice is planning to expand into the UK this Autumn. The Swiss-based firm believes that the UK market presents a major opportunity.