Archives for October 14, 2004

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'Me-time' drives premium foods market

Food makers encouraged to position self-indulgent products as rewards rather than functional as premium foods in UK top billon euro mark showing hectic pace of life continues to drive growth in the self-indulgent food sector.

Bilingual marketing gimmick helps launch cheddar cheese

One of the leading UK milk co-operatives, Dairy Farmers of Great Britain, has announced it is to launch a new line of Cadog branded Welsh cheddar cheese, supported by a line of bilingual packaging. But will niche brand status alone be sufficient to...

Cadbury on track to deliver confectionery growth

Cadbury Schweppes is well on the way to delivering growth at its European confectionery unit, despite an increasingly gloomy outlook for the packaged food sector as a whole, according to investment bank Goldman Sachs.