Archives for February 8, 2005

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Coca-Cola to use Splenda logo on new Diet Coke

Sales and consumer awareness of sweetener from UK manufacturer Tate & Lyle look set to rise as number one global soft drinks player launches a new version of Diet Coke, complete with Splenda sucralose logo on the packaging, writes Lindsey Partos.

Marketers facing new taxes

Marketers of fast moving consumer goods in Russia may now think twice about using free samples to promote their products, following a decision to tax them. Angela Drujinina reports.