Frutarom pushes concept of functional ice cream
Ingredients firm Frutarom is targeting the growing US functional ice cream market with a range of ingredients such as aloe vera to "support inner beauty" and "relieve stress," writes Anthony Fletcher.
Ingredients firm Frutarom is targeting the growing US functional ice cream market with a range of ingredients such as aloe vera to "support inner beauty" and "relieve stress," writes Anthony Fletcher.
The carotenoid market will break the billion dollar barrier by 2009, carried by a rise in demand for natural colourings and their purported health properties.